"Backlinks Explained: What They Are and Why They Matter for SEO"
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Backlinks, also known as inbound or incoming links, are links from one website to another. In the context of SEO (Search Engine Optimization), backlinks act as a vote of confidence from one site to another, signaling to search engines like Google that the content being linked to is valuable, credible, and worth referencing. The more high-quality backlinks a page receives, the more likely it is to rank higher in search engine results. However, it's not just about quantity—quality matters significantly. Links from authoritative, relevant websites carry more weight than those from low-quality or unrelated sources. Backlinks help search engines discover new content, build trust, and determine a website’s authority within its niche. In short, effective backlink strategies can greatly enhance a site's visibility, traffic, and overall SEO performance.
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